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The business name registration then is a beacon for growth. Moreover registering your company name rather than your business reflects more seriousness on your part and gives an appearance of solidity especially if it is an incorporation. Although registering your company name can be expensive with annual fees running quite high every year, it still shows your clients and competitors alike that you are serious and that your company is here to stay. Business name registration gives your establishment a solid foundation and branding. One more good thing about registration is that it can bring in more investors who are willing to invest in your company projects. Investors are always wary of uncertain investments and if your business is not registered they might have second thoughts on their investments even if your business is quite lucrative. Investors as a matter of fact shy away from liabilities but if your business is registered they are more willing to take risks and thereby lend capital to carry forward your business projects. A registered business means that it is has audited accounts, follows rules of company law disclosure, and follows certain well defined practices. Business name registration gives you another benefit; it protects your personal assets.